There is no denying that social media is an integral part of digital marketing services. First, to get started, you have to create an account because if you want to reach a larger audience through social networking sites, including Facebook, Twitter, Instagram, LinkedIn, and more. Social platforms are used to promote business, products and services.
Do you know that out of all adults who have internet access, 71% of them use social media sites? It indicates that through social media apps, we can search or post anything or get connected with the masses. It can be an important tool to advertise products and gain brand awareness.
For instance, there are four billion social media users and if you are not taking advantage of these sites, you are missing out on an effective way to cover half of the world`s population. If you want to interact with customers directly, social apps are the best.
It`s like a two-way street where you and your customer can communicate with each other. It can also increase your product visibility if your post is being shared and exposed to an entirely new audience.
Some Beneficial Social Media Apps
Today, there are almost 2.7 billion active social media users globally.
When someone says social media, Facebook is the first one to pop up in everybody`s mind. It is the largest social media platform and was the first one to allow advertising options. All professional digital marketing services prefer Facebook to small startups.
So, whether you are just starting or you have a huge following, you’ll find Facebook cheaper than its fellow social apps. It is the platform where you can consolidate or unify your audience and can be in the service of your goal on a more interactive level.
It is a great marketing achievement for your business if people are sharing and liking it. It means if people liked your page, they will receive updates and even anyone following the people who have liked your page will be able to see updates from your page and will attract towards it.
It provides customer support in a more efficient manner because after-sale your customers can ask questions directly on your wall and you can answer them there instead of making calls. On the other hand, customers can read and answer basic questions without approaching you individually.
Instagram has over one billion active users on monthly basis.
It has a high engagement rate as 4.2 billion posts were liked by Instagram users in 2016.
Instagram is a relevant means for building your product`s identity. One way to keep your product visible is by making partnerships with influencers who have a huge fan following.
Have you ever seen a video of unboxing on Instagram done by influencers? It is actually a great way to promote your products.
All leading digital marketing services providers recommend Instagram when it comes to promoting products. Instagram’s live and story feature can help you enlarge your social existence.
One of the perks of Instagram is that you don’t have to pay for ads in order to grow your fan following. You can reach them organically without even investing a single penny.
Another appetizing benefit of Instagram is that it focuses more on what we see, not the text, because people remember mostly what they see (like photos or videos) rather than what they read. So, basically, if you want to grow your business, you have to focus mainly on what you are portraying.
YouTube
It has over two billion registered users.
One of the greatest benefits of YouTube is once you have uploaded the video, it`s always going to be there. YouTube is used everywhere, from Australia to Antarctica. It means you can reach to your audience worldwide. If they can understand your language, they can find you.
You can hire a reliable digital marketing services provider who makes professionally tailored videos and upload them to your channel, advertising your product. Through this, your product visibility can expand worldwide.
You can also have a private video on YouTube, which can only be seen by your present customers, showing them your services. Besides, you can turn off comments on videos you have uploaded.
TikTok
TikTok is mostly used for entertaining purposes. Its content is light but informative as well. This platform is highly populated. You could have known many people from your circle who are actively running their business on TikTok through short educational videos about their brand or product.
You can advertise your product through influencers, making short videos about your product. Almost 86% of entrepreneurs used influencers marketing as per recent data.
It has great user engagement as each TikTok user spends 52 minutes per day on this app. The most appealing phase of this app is that you can pull out favorable results of any sort.
TikTok is the most downloaded app recently. You can reach more people through this app and faster, as it has 33 million downloads. You can also reach an international audience through this app.
Conclusion
In short, all these social apps are highly beneficial for business purposes because you can attract a larger audience through these apps.
